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RIM reinforces partnership with Adobe Cnet AsiaCollaboration with AdobeIf there was one focus point at the keynote session that lasted nearly 4 hours, it was RIM's alliance with Adobe.For starters, developers will be able to use familiar Adobe software including Flash 10, Photoshop, Dreamweaver and Flex to enhance the user experience on BlackBerry smartphones. Designers will be able to preview their work on an emulator in Device Central which is linked with the Eclipse developing environment. Ad units comprise Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca, which are compliant with guidelines set by the Mobile Marketing Association. Also unveiled at the event was a new payment service. In a Bloomberg Mobile demonstration, users will be able to purchase premium content within the application. In the same month, the Waterloo-based company bought Torch Mobile which makes the Webkit-based Iris browser. This was traditionally available only on core BlackBerry apps. They can also preview scripts and upload changes directly to a BlackBerry smartphone connected to the laptop via USB. In early October, RIM joined the Open Screen Project and said it will bring the Flash player to its mobile Web browsers. Building on this is the Creative Suite 4 Device Central which will bridge the gap between designer and developer roles. The current payment service for RIM's App World is Paypal, but the company is looking to introduce subscription models and other payment modes next year. The GUI Builder design studio, which got developers cheering, will be ready for use in mid-2010. Not only can this be used indoors, it will be able to associate seemingly indecipherable coordinates to specific addresses and estimate travel time in navigation apps. Third-party applications are also getting a new set of wings with the enabling of push service. Another example mentioned was WeatherBug for live weather data. In addition, new Java development tools were made available. With its release, this will let developers design applications within a drag-and-drop framework and a WYSIWYG user interface.  Games, user themes and widgetsOpenGL ES, currently available with the BlackBerry Java SDK 5.0, may not be a term that's familiar to most people, but the graphics API plays a key role in the rich gaming experience. The new service is expected to be available in mid-2010.Location-specific solutions have been getting a lot of attention with the recently announced Google Maps Navigation and Tele Atlas' Speed Profiles launch in Taiwan. On the other hand, end users can, for example, call a contact or add a calendar entry directly from the advertisement. The JDE plug-in for Eclipse 1.1 beta features improved project and source code management as well as a deeper integration with Eclipse. Most critics saw that as a step forward in improving its smartphones' browser which seemed stuck in the last decade compared with the ones on competing devices such as Safari on the iPhone. RIM confirmed without elaborating further that it will offer the Webkit browser in 2010. In a demo, Curtis Sasaki, vice president of Product Management for RIM, showed a CNN Money app which updates itself with an icon on the top of the screen as well as in the ribbon of application shortcuts along the bottom. With the SDK, developers can now integrate advertisements in contacts, applications and rich media such as videos which could drive down prices of the applications. Games that run on the iPhone commonly make use of such a payment process. Due out in the first half of 2010, the push service will support both Java apps and BlackBerry widgets. At the conference, EA Mobile demoed Need for Speed Shift on the BlackBerry Storm which features touch controls that let the gamer tap the screen to brake the car and swipe to fire the booster. That would be one thing to look out for next year. New services platformsThe company is also making it easier for developers to generate profits from applications with the new application programming interfaces (API) that integrate advertising, payment, geo-location and push notification for widgets and content.A new advertising service, which will be available in the first half of 2010, will reduce the time needed for coding applications as there will be only one software development kit (SDK). The service will be provided free to all developers, letting them send up to 8KB of data to applications or insert a notification into your inbox. Likewise, RIM's sitting up and taking notice with three location-based services that use cell phone tower data to triangulate a location. As far as the demo went, the graphics ran smoothly on the projector screen. End-users can expect to download widgets and user themes via App World from |